FreightCasts

The Holistic Value for Marketing Operations EP31 Cyberly

Episode Summary

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you. Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business.

Episode Notes

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you. 

Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business. 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Phoebe Noce on Linkedin

Follow FreightFriend on Linkedin

Check out FreightFriend’s website

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